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The Making of a Rubbabu Toy

Rubbabu toys are made from carefully sourced ingredients at our family-owned factory in India, following fair trade and eco-friendly practices. Our process requires skilled artisans and is a labor intensive one. Each Rubbabu toy is lovingly made by hand, not mass produced by machines, and it is unique with some imperfections, just like each of us.

First and foremost, the ingredients

We use pure natural rubber foam. Some people add fillers, or chemicals to the rubber, but we use the pure rubber from the tree with no additives. Rubber is drawn from trees without affecting their health or longevity, making it as sustainable and green as possible.

We use quality-made fine nylon sourced from a respected and trusted manufacturer in Spain.

We make our paints ourselves using pigments we import into India from the United States.

The process

In one word, baking. Actually it is quite like a cake. First, the rubber is beaten in a mixer to make it airy and foamy. Then this foamed rubber is poured into molds, and heated till it sets into the shape of the toy!

After being baked and dried, the soft white rubber toy is inspected by the quality team before it's painted with a rubber based non-toxic paint. It then gets put on a ceiling conveyor that takes it around the factory (saving space) until it dries. After another round of inspection, it goes to the flocking room.

The flocking process is tricky, and requires a very skilled technician. In this process, tiny lengths of nylon fibre are glued onto the toy. The way it works is that when thousands of fibres exactly the same length stick out from the toy at right angles to the surface, they create a very smooth surface. Ta da! Tactile heaven created.

Design and philosophy

Rubbabu toys are designed by a fabulous team of designers in India who work with the founder to create the simple, rounded shapes we love. We are guided by the philosophy that children need only very simple toys, and that they know how to learn much better than we know how to teach. So all we need to do is make toys that are fun and safe, and they'll do the rest!