Eco-friendly sensory toys for babies, children and special needs.


Toys that support and advance your child's development.

From 3 months onwards, play is learning - from sensory exploration and hand-eye coordination to imaginative play and spatial reasoning.




Our family is obsessed with Rubbabu toys! As I write this, I can see about 10 Rubbabu's scattered around our living room. My son's absolute favourite it is the small dinosaur and it goes everywhere with him. We just ordered four more mini green Dino's to ensure we always have one with us wherever we are; in the car, on the airplane, in the stroller, etc. Full review here

Danielle Tomczyk, Canada

A soft squishy material keeps kids safe.

Rubbabu toys are made from 100% pure natural rubber foam.

Eco-Friendly and Fair Trade

Made from RENEWABLE and BIODEGRADABLE natural rubber

We use the most natural, safe and environmentally friendly materials. Also, our toys are hand made using very little power, producing zero effluents, and we recycle all waste rubber. 

The process

Designed and manufactured in India, creating jobs for over 100 people!

Our toys are made by hand at our factory in India. Over a hundred young men and women design, produce and pack Rubbabu toys in a multiple-stage process at our environmentally friendly factory. 

Our Story

Support a fair trade family business!

We look after each other at Rubbabu. The factory has been ICTI-certified as an ethical manufacturer and the founder and CEO Rahul supports his staff any way he can. 

Social mission