The Telegraph, Kolkata, Suktara Ghosh, 26 Jun 2010

... And then there is the Gurgaon-based Rubbabu, a brand that retails non-toxic natural latex foam toys to more than 30 countries in the US, Europe, Asia and Middle East from outlets like the Museum of Modern Art (MoMA), New York, FAO Schwartz, Hamleys and Target. They have been the winner of this year’s Dr Toy’s Award for Best Vacation Children’s Products, Parent’s Choice Award and the Tillywig Brain Child Toy Award. Iseo Chemdis, its parent organisation, is planning to follow up t...

The Economic Times, Nikhil Menon, 23 Oct 2009

From magazine editor to banker to whistleblower to toymaker, Rahul Butalia has collected a wealth of experience in his 56 years. But what’s he upto with a Rs 4-crore rubber foam toy manufacturing company in Gurgaon, near Delhi? 
“Toying with new ideas,” comes the prompt reply. That’s not very difficult to guess as one pans the room where colourful rubber toys are strewn all around. This is Iseo Chemdis Pvt Ltd, Butalia’s own company, where he produces around 4,000 non-toxic hand-made...